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Video iPod`s package
The trend that the Apple company set for their packages is redefined with every
new appearance of a product. Actually, the permanent search in finding the right
package and aesthetics and adapting the box to both the product and the
customers` needs is focused on discovering a more compact way of packaging
and, at the same time, with an expressive, yet subtle artistic touch.
Due to the
characteristics of the product, the packaging of the video iPod tries to be both
practical and aesthetic, in order to symbolize somehow the visual characteristics
and quality of the new product.
The original package of the iPod was a 6\" cube box. The box was supposed to be
removed out of the sleeve, after which, it was unfolded as a flower. The first iPod
package reflected the image that the company was trying to promote: exuberant
style, expressive elements, brisk and intense colors and sounds. After the
appearance of the next types of iPods, this image of the product changed into a
more mature one, an image which was expressed through the campaigns, the
package and the general design of the product.
The main color of the iPod video is plain black, which is rather risky, yet original,
considering the fact that the main aspect that the device has is the video,
meaning colors, motion and diversion. Still, there are various silver accents on
the box, which represent the Apple logo and text. Still, the color of the box fits
with the colors of the actual iPods: black and white, just like the iPod nano. By
choosing these colors and this style of packaging, Apple wanted to create a more
sophisticated and stylish look of the new product; together with this, the ads for
the product changed to a more series and mature tone.
The shape of the box differs, as well, from the first flower-like box of the first
generation of iPods: this iPod`s video box is rather flat and square, more stylish
and more serious looking. Actually, this box works as a sleeve, as well, with one
open end, similar to a DVD box set, but it also contains another inner box, which
is very well fixed inside. The inner box opens in 2 distinctive parts: one part
contains the iPod device and the other contains a monolith.
The package lacks a manual guide (still, it has a small Quick Start Guide);
instead, it has a CD which contains all the needed usage instructions of the iPod
video. Besides these, the box contains a relevant and think copyright statement
and a protective sleeve for the actual iPod. The CD which contains the
instructions displays an appropriate PDF file that suits any computer, using the
languages English, French, German, Japanese and Chinese. Another inside
package contains an USB adapter cable and the ear buds; this type of iPod has
even smaller ear buds, which need to be protected while opening the box.
The new product iPod video has, besides various improvements in the technical
department (among which, the video feature is the most relevant one), another
package, another image and way of presentation. The new package manages to
remain practical, yet it becomes safer. Besides these, the new package offers a
more sophisticated and elitist image of the product, concentrating on refined
touches and neutral colors. |
| PRODUCTS |
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Compatible with iPod MNI, Ipod Nano 1 2, Ipod video 30G, iPod
video 6080G. Connect to TV, Audio and PC. |
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Easy access for headphones, screen protection. Lifetime
manufacturers guarantee. |
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Compatible with iPod nano 3rd generation w.video, iPod classic
and iPod touch. USB power adapter included. |
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Compatible with iPod with color display, iPod with video, iPod
nano 3rd generation, iPod classic and iPod touch. Suitable for
Component audio or video connections on TV, home theatre or
stereo.USB Power adapter included. |
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Compatible with all dock connectors excluding Shuffle. Suitable
for use with any iPod and a stereo or TV with line out ports. Can be
connected using S Video. |
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Compatible with iPod Photo and iPod Video. Can be used with any
camera that has a USB connector. |
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3.5mm jack. Complete with carry case. |
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Compatible with 1st and 2nd generation nano. |
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Ipod not included.Compatible with 3rd generation nano iPod. |
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iPod shuffle dock, UBS Connection for syncing and charging your
iPod shuffle.Compatible only with 2nd generation iPod shuffle.
Requires USB 2.0 or greater. |
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